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Jun 30, 2019

Modern Marketing and Ethical Boundaries: When Swimming Pools No Longer Cut the Mustard


Emily Bielen
Emily Bielen is the President and Founder of Orrick Consulting, a business consulting practice that focuses on high level strategic marketing and infrastructure management....

Leonard Buschel
Leonard Buschel is a Philadelphia native, and a very happy Los Angeles transplant. He is California Certified Substance Abuse Counselor with years of experience working with...

West Jones
West finds inspiration from traveling and observing how quickly technology is changing the world in a positive way. He visits about 5 countries annually and spend roughly 40%...


Emily Bielen, Leonard Buschel, West Jones and Teresa Quinlan presenting at iCAAD London 2019.

In order to run a successful treatment centre many owners will try a number of random marketing tactics in the hope that they will generate the business they need. Attempting undirected, haphazard strategies can be a waste of time and money for all involved. Without clear direction it is almost impossible to judge what is working and what isn’t. In order to ensure that you have a successful and comprehensive marketing strategy for your business, it is advisable to work with an experienced addiction treatment marketing partner. You will see immediate results when you work with someone who understands your field, and tailors your strategy to your specific requirements, taking into account size, client base and your unique business goals.

The most successful marketing strategy for any treatment centre needs to be an extension of your business morals and values. An individual approach which will work specifically to achieve your aims and engage your clients.

It is imperative that you focus on a few key areas if you want to get the most out of your marketing plan. Today some of the vital elements that you should be aware of are Search Engine Optimisation (SEO), Social Media, Blogging, email newsletters and PPC Advertising.