Zina is the Director of Global Marketing and Business Development for the Cabin where she oversees the Admissions, Marketing and Clinical Outreach departments. She is also the CEO and Co-Founder of Z&D Consulting Services. With over 25 years of marketing and social work experience both in the private sector and behavioral health care, Zina has developed an expertise in the program development of treatment centers as well as in strategic planning and branding. Her expertise includes functional areas of the operations of treatment centers; business development and marketing, licensing, accreditation, risk management and clinical program development. Zina has developed key industry relationships both nationally and internationally which have allowed her to collaborate on developing programming and providing appropriate treatment options for individuals and families in need of mental health and substance abuse treatment.
Zina holds a Master’s in Social Work with a concentration in Administration from Fordham University and a Bachelors of Social Work degree from Rutgers University. She is an active member of the National Association of Social Workers and has served on numerous committees for NASW-NJ chapter. She currently serves as the Executive Chair of the Brain Love Foundation. Zina has been on the faculty of Rutgers University as an Adjunct Professor for the Rutgers School of Social Work.